Dragon Tales

Dragon Tales is an American-Canadian animated pre-school children's television series created by Jim Coane and Ron Rodecker and developed by Coane, Wesley Eure, Jeffrey Scott, Cliff Ruby and Elana Lesser. The story focuses on the adventures of two siblings, Emmy and Max, and their dragon friends Ord, Cassie, Zak, Wheezie, and Quetzal. The series began broadcasting on the PBS on their PBS Kids block on September 6, 1999, with its final episode aired on April 2, 2005. Re-runs ceased on August 31, 2010. The program's full library of episodes was made available to subscribers of the streaming service Netflix. Though never released in a full season or series format on DVD, numerous individual releases were made available from all seasons on both DVD and VHS formats, a total of at least 17 DVD releases, each typically featuring at least 5 stories from the show, including "Adventures in Dragon Land," "Playing Fair Makes Playing Fun" and the animated / live-action special "Let's Start a Band."

Kellogg's cereal company and their associated products Rice Krispies, Froot Loops and Frosted Flakes were major sponsors throughout the program's run.