Disney Channel

Disney Channel is a US basic cable and satellite television network, owned by the Disney-ABC Television Group division of The Walt Disney Company. It is under the direction of Disney-ABC Television Group President Anne Sweeney. The channel's headquarters is located on West Alameda Ave. in Burbank, California. Disney Channel International Networks, currently run by President Carolina Lightcap, is a global portfolio of more than 90 kid-driven, family inclusive entertainment channels and/or channel feeds available in over 160 countries and 30 languages. The platform brands are Disney Channel, Disney XD, Disney Junior, Disney Cinemagic, Hungama TV and Radio Disney.

The channel specializes in television programming for children through original children's television series and movies, as well as third-party programming. It is marketed mostly toward young children, with the exception of their weekend prime-time block that is aimed at ages 2–14, and the Disney Junior programming block aimed towards children ages 2–6. In recent years, the diversity of viewers has increased with an older audience, typically teenagers, young adults and young families.

Since November 19, 2010, the channel is offered with an alternate Spanish-language audio feed, either via a separate channel as part of a Spanish-language network package sold by cable and satellite providers or via a separate audio track with the SAP option, depending on the TV provider.

History
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Programming
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Movie Library
A film is broadcast every weekday afternoon and most nights during the week, including the exception of necessarily a theatrically released feature film. Disney Channel airs new original films, called Disney Channel Original Movies (or DCOMs), about 3–6 times a year, and those are frequently broadcast during the prime-time slot. In 2000, Disney Channel claimed to produce a new movie each month; this only lasted throughout that same year. Disney Channel began producing its Original Movies in 1997 with the premiere of Northern Lights. The number of DCOMs per year began to increase – from two in 1997 to three in 1998 to a high of twelve in 2000.

High School Musical 2 was currently the most successful DCOM in popularity and awards, setting a cable record for most viewers of a basic cable program, when its August 2007 debut scored 17.2 million, a record that stood until the December 3, 2007 Monday Night Football matchup between the New England Patriots and Baltimore Ravens on corporate sibling ESPN surpassed it with 17.5 million viewers (it still remains the most-watched scripted program in cable television history). The Cheetah Girls films are also notably successful, with huge merchandise sales, sold-out concert tours and soundtrack sales. The first film was the first TV movie musical in Disney Channel history. It saw over 84 million viewers worldwide. The second movie was the most successful of the series, bringing in 8.1 million viewers in the U.S. It scored an 86-date concert tour, and was on the top 10 tours of 2006; the tour broke a record at the Houston Rodeo that was set by Elvis Presley in 1973. The concert sold out with 73,500 tickets sold in three minutes.

Film rights for much of the channel are shared by sister network ABC Family. The network also has rights to many films not distributed by Disney (either because the studio doesn't have a children's network or has one that's incompatible with their focus).

Between 1986 and 1998, films made up most Disney Channel's evening and overnight schedule. It now only airs films usually each afternoon and in primetime Monday through Thursday nights. Many of the channel's earliest original movies (particularly those made from 1997 to 2002) have seldom been aired by Disney Channel in recent years, except for some holiday-themed movies; in January 2009, the channel began airing these older original movies on Friday and Saturday nights at 3 ;am ET/PT; since June 2010, movies also air on Sundays in late night and since July 2010, the movies start at 2:30 ;am ET/PT and some of the late-night weekend movies are aired without promo breaks. A Disney Channel Original Movie used to air twice in a row on the night of its premiere; this tradition ended with the January 2006 premiere of High School Musical. Encore presentations of Disney Channel Original Movies however, still sometimes air on the channel in prime time on the Saturday and Sunday after its original Friday night debut (Camp Rock, Dadnapped, Starstruck, and Harriet the Spy: Blog Wars are the only exceptions to this rule). Camp Rock and Wendy Wu: Homecoming Warrior are currently the only DCOMs to air on a non-Disney Channel branded network domestically as they have both aired on sister channel ABC Family, and Camp Rock has also aired on ABC as part of The Wonderful World of Disney. On September 13, 2010, Disney Channel began airing theatrically released films in a 4:3 letterbox format on the channel's primary SD feed, broadcasting them in a similar manner to how they are aired on the HD feed, although theatrical movies shot with an aspect ratio of 2.35:1 or 2.40:1 are panned and scanned to fit an HDTV screen to eliminate screen burn-in on plasma displays.

Disney Channel occasionally airs "special edition" airings of its high-profile original movie premieres: sing-along versions of The Cheetah Girls trilogy, High School Musical, High School Musical 2, Camp Rock, and Teen Beach Movie have aired in which lyrics are displayed on screen for viewers to sing with the songs in the films; the channel also airs "What's What" editions of its high-profile original movies using a format that mimics the former VH1 series Pop Up Video in which facts about the movie and its stars pop up on screen at various points during the film.

In part because the network does not air commercials and advertises only network programming, films typically run short of their allotted time slot interstitial programming airs to fill an entire two-hour slot, usually an episode of a Disney Channel original series for a film running about 90 to 100 minutes, an 11-minute-long episode of an original animated series for a film running 105 minutes, and any film longer than 105 minutes has the remaining time filled with a music video, promotions, and/or shorts such as Shaun the Sheep, ''[http://disney.wikia.com/wiki/Have_a_Laugh! Have a Laugh! ] or Take Two with Phineas and Ferb''. However, as of June 2012, they have done reruns of programs to be 2 shows at 25 minutes.